Our Story

AJ Lux was founded in January 2024 by Araclaudia LaCour and Jana Courtois, who transformed their friendship into a partnership, blending motherhood with community and art with fashion. Jana, a former meticulous Speech Therapist and Paralegal, is a versatile artisan skilled in sewing, embroidery, woodworking, photography, and custom paint finishes. Her passion lies in crafting elegant and sophisticated decor pieces, particularly during the holiday seasons, where her unique tree decorations have brought joy to many. Inspired by her mother's love for holiday decor, Jana's affinity for handcrafted bows with luxury ribbons adds a personal touch to her creations.

Araclaudia, a former Brazilian model and LVMH employee specializing in Christian Dior Cosmetics and Fragrances, along with experience as a Dillard’s Personal Shopper and Special Events Concierge, brings her deep-rooted passion for fashion to the partnership. Despite focusing on raising her family and engaging in philanthropy, Araclaudia's love for fashion remains vibrant, merging seamlessly with Jana's creativity. Her expertise in luxury brands and her multicultural background infuse our collections with diversity and richness.

Collaborating on the AJ Lux Collections, the duo introduced the Lux Signature Tree Decor Collection, which later inspired the Lux Signature Wedding Collection, featuring exquisite wedding aisle bows and custom votive candles. This expansion continued with the Lux Signature Baby Shower Tree Decor and Custom Votive Candles, alongside the creation of the Signature Business Collab Collection, celebrating milestones.

Drawing from their love for travel and creating a comforting ambiance for their families, the founders curated the luxurious AJ Lux Signature Candles. These artisan hand-poured candles, housed in premium Italian vessels, feature a proprietary wax blend, cotton wicks, and luxurious fragrances, embodying the essence of luxury.

AJ Lux inherited the Legacy of multiple handcrafted companies over the years to create a collaboration of collections into one - AJ Lux, The Art of Luxury

 

 

 

 

 

 

 

 Jana Courtois and Mrs. Nicki