Our Story

Our Story

Founded in January 2024, AJ Lux was born from the vision, friendship, and shared passion of Araclaudia LaCour and Jana Courtois. Together, they transformed a lifelong friendship into a creative partnership, blending motherhood, artistry, fashion, and community to establish a luxury lifestyle brand rooted in craftsmanship and meaningful design.

Leadership

Araclaudia LaCour, Founder & Chief Executive Officer

Araclaudia LaCour serves as the Founder and Chief Executive Officer of AJ Lux. A former Brazilian model with an extensive background in luxury retail and client experience, Araclaudia previously worked with Christian Dior Cosmetics and Fragrances under the LVMH portfolio and later served as a Personal Shopper and Special Events Concierge at Dillard’s.

With a lifelong passion for fashion, beauty, luxury brands, and philanthropy, Araclaudia brings a global perspective and refined aesthetic to AJ Lux. Her multicultural heritage, commitment to excellence, and entrepreneurial vision continue to guide the brand’s growth and evolution. Under her leadership, AJ Lux has expanded from handcrafted décor into a diverse collection of luxury products that celebrate life’s most meaningful moments while embodying the company’s philosophy: The Art of Luxury.

Jana Courtois, Co-Founder Emeritus

Jana Courtois played an instrumental role in the founding and early development of AJ Lux. With a professional background as a Speech Therapist and Paralegal, Jana is a gifted artisan whose talents span sewing, embroidery, woodworking, photography, and custom decorative finishes.

Her passion for creating elegant seasonal décor, handcrafted luxury bows, and sophisticated decorative pieces helped establish the signature aesthetic that became synonymous with AJ Lux. Inspired by her mother’s love of holiday decorating, Jana’s creativity and attention to detail brought joy to countless families and customers.

As Jana pursues a new chapter in Florida, supporting her daughter’s gymnastics training and dedicating more time to her family’s journey, she has stepped down from her role as Co-Founder of AJ Lux. We are profoundly grateful for her unwavering dedication, creativity, friendship, and love that helped shape the foundation of our company.

The entire AJ Lux family wishes Jana and her loved ones continued happiness, success, abundant blessings, and cherished memories in their new home. Her contributions will forever remain an important part of the AJ Lux story and legacy.

 

Araclaudia LaCour and Jana Courtois